Gaming is booming now more than ever, the global video gaming revenue is bigger than the movie industry and North American sports industries combined. The growth rate for gaming has been higher than all the entertainment industries.
We can develop multiplatform games from VR and AR games to windows and android games as well. Depending on the clients needs we can design and develop a game that can work on multiple platforms thus attracting more customers.
Who would benefit from video games? As mentioned, this is a booming market, thus the demand is high as well. If someone wants to make games that complement their main product and redirect users to their product, that is one of the best ways. As big companies tend to go with that process.
Perhaps educational games that target a specific audience and provide both knowledge and entertainment. The possibilities are endless.