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5 reasons why a 360 virtual tour is good for business.

Before we get started, let’s just quickly run over what a virtual tour is for those that might be new and unsure of the virtual world.

A virtual tour is a new, exciting and innovative way of marketing your business that helps you stand out from the crowd. 

It allows clients to step inside a premises to virtually experience products and services, and is created using 360 photography to produce a sequence of panoramic images that are linked together to construct a simulation of an existing location giving the viewer the ability to view a business remotely at their own pace. 

Multimedia elements can also be added to stimulate the user’s other senses such as 3D directional sound that can draw the client to a particular item. 

Videos can be added and controlled as well as other visual aids such as brochures and interactive pdf’s. Any business can benefit from a 360 virtual tour and there is increasing demand for them.

How do 360 virtual tours deliver?

Virtual tours help show transparency, making companies that have them more trustworthy to potential clients. It gives the user a sense of what to expect and what the building layout is. People are visual creatures that like to see for themselves instead of reading and endless scrolling. A 360 virtual tour allows businesses to ‘show’ instead of ‘tell’ creating a positive impact on customer engagement driving more interaction and interest.

  1. Businesses that offer virtual tours receive more bookings. The look-to-book conversion ratio increases from 16% to 67%. The more engaging your media is, the better you’ll do.
  2. Statistics confirm that there are over 5 million visits daily on virtual tours. Why the demand? Because a good 360 virtual tour will give customers peace of mind by seeing for themselves what’s being offered. Online visitors spend 5 to 10 times longer on websites with virtual tours. The longer they browse the more likely there are to buy.
  3. Millennials are 130% more likely to book when incorporating new technology. Customers aged 18-34 are more likely to book a venue or use a service if the business website offers a virtual tour
  4. Customers will check out a service online before making any decision to visit in person. Companies should seek to provide as much information as possible on their websites. A 360 virtual tour will give potential clients the best possible experience of their services and products in a memorable way that’s visually pleasing with information that is easy to digest.
  5. Google favours 360 imagery over standard photos to display on search results ranking a business higher in their SEO. A 360 virtual tour can also be uploaded to Google Street View allowing a 12% increase in engagement.

So to conclude 360 virtual tours are an innovative marketing tool that will showcase any business in a unique way. They’re fun, interactive and engaging for customers. But will a 360 virtual tour benefit your business? If you want to advertise your knowledge and products, build rapport and attract new clients, increase your ROI and improve search engine results then the answer is a vibrant yes.

If you would like to see an example of one of our 360 virtual tours or have any questions then contact us for free and friendly advice. 

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